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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 22 Normally, if just one review of the size and nature of each of the seven were undertaken it would be a significant drain on industry resources. The fact that industry has managed to work through seven in one year is a credit to all involved. I feel that the changes and reforms that these reviews have created will bring positive outcomes for beef producers and the wider red meat industry. However I also believe that our industry leaders and the organisations, that they hail from, are fatigued and drained from the effort it took to drive all of these important changes concurrently. The dedication of the Cattle Council Board members throughout the year has been exceptional. They volunteer their time and often spend many days away from their businesses and families, working on behalf of the greater industry. I thank them for their time and guidance throughout 2015. I would also like to thank the Cattle Council staff for their time and effort (both past and present). Cattle Council is a very small team of 5 full time staff and they do a great job representing and advancing the interests of Australia’s cattle producers. Highlights from 2015 include a memorable Beef Week where Cattle Council hosted the 5 Nations Beef Alliance CEOs, celebrated grass-fed beef, held a forum on the Chief Executive Officer's Report 2015 could be thought of as the year of reviews. In this year alone the industry saw the commencement or finalisation of seven major reviews. 1 importance of social licencing and supported a youth information forum. Cattle Council’s Pasturefed Cattle Assurance System (PCAS) continued to grow, as did the premiums paid for the cattle underpinned by the system. Cattle Council has some exciting developments planned for PCAS in 2016, which will take the program to the next level. Our Rural Awareness Tour, which has now been running for over 20 years, took Government staff from Canberra all the way to Tassie, where they experienced first hand every aspect of the beef value chain. Plans are in place for our 2016 tour to be conducted in South Australia. Cattle Council’s four consultative committees, which enables every beef producer to contribute directly to beef industry policy and have a say over how their levies are directed continued in 2015, after their initial year in 2014. 1 Industry Reviews: 1. MLA reviewed and restructured their entire company; 2. The SAFEMEAT Initiatives Review, which took a whole-of- chain assessment of the National Livestock Identification System, Livestock Production Assurance (LPA) the LPA National Vendor Declaration. 3. Cattle Council drive AUSMEAT Beef Language White paper which is a critical scientific examination of how future developments in science and technology, markets and market constraints and the changing wants and needs of customers and consumers, might potentially reshape the ‘language’ used across all sectors of the Australian beef industry. 4. The Senate Inquiry reviewing industry structures and systems governing the collection and disbursement of marketing and research and development levies pertaining to the sale of grass-fed cattle. 5. The Senate Inquiry reviewing industry structures and systems governing the imposition of and disbursement of marketing and research and development (R&D) levies in the agricultural sector. 6. The Senate Inquiry into the effect of market consolidation on the red meat processing sector. 7. Review of the current Meat Industry Strategic Plan and the development of a new Meat Industry Strategic Plan MISP 2020. The dedication of the Cattle Council Board members throughout the year has been exceptional.