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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 36 Pasturefed Cattle Assurance System The progress of the Pasturefed Cattle Assurance System (PCAS) has been very positive throughout 2015, marked by the continuing strong producer support and reforms to ensure the program's long-term success. consumer demand, both domestically and internationally, for grassfed product. Consumers are increasingly demanding proof about the claims that are made on products. PCAS provides this level of integrity and transparency to consumers through setting a clear definition of what constitutes grassfed and, having independent and regular inspection of properties to ensure compliance. Whilst ensuring a strong and robust system, the ability of PCAS to function on-farm for producers has always been a focus of the program. There were a number of reforms to the PCAS Standards throughout the year to make the program more responsive to the needs to producers. The most important change was in relation to the ability of cattle from non-certified properties to come within the scope program. This exception was broadened to enable producers’ access to more cattle, whilst ensuring that the appropriate safeguards were in place to guarantee the integrity of the end product. ANNABEL JOHNSON PCAS Manager The development of Pasturefed Cattle Assurance System (PCAS) was strong throughout 2015, with producers continually entering and recommitting to the program. There are currently 300 fully certified producers throughout Australia, with many accrediting multiple properties. The strongest uptake has been throughout Queensland, with 40 percent of certified producer located in that state. The growth throughout the other eastern states has also been positive and there are now auditors based in Western Australia, to grow the program throughout the country. The launch of PCAS Verified in late 2015 demonstrates the maturity of the program and will ensure its continued success into the future. The reforms will enable more producers to become involved in PCAS and get their properties accredited. The new verification level is designed to educate and assist producers in understanding the requirements of PCAS and to ensure that their production systems are compliant. The new pathway will greatly assist uptake by producers in 2016 and this will ensure a greater supply of pasturefed cattle being available to the marketplace. The increased supply will enable addition grassfed brands to be underpinned with PCAS, increasing the demand for pasturefed cattle. Teys Australia has continued to be an outstanding supporter of PCAS throughout 2015. The partnership with Teys has enabled PCAS to gain recognition with consumers through the logos presence on products within both Grasslands and also the Woolworths Marco grassfed range. Teys has also continued to offer PCAS producers’ premiums throughout the year, with the over $4 million being paid to producers since the program's introduction. These premiums have been possible due to the increasing Teys has also continued to offer PCAS producers' premiums thorughout the year, with over $4 million being paid to producers since the program's introduction.