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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 38 Grassfed Beef Industry Strategic Plan 2020 The fourth Meat Industry Strategic Plan (MISP 2020) was launched by the Federal Minister for Agriculture, the Honourable Barnaby Joyce, on 9 September 2015. manufacturing industry in Australia, and a production sector with custody over roughly half of Australia’s land mass, the level of direction and investment framed under MISP 2020 is critical to the industry’s future success. MISP2020 is underpinned by an unprecedented level and quality of industry consultation, economic modelling and analysis (Figure 1). The economic basis to this strategy is deliberate – at a time when all industries are facing increasing and increasingly complex external pressures (seasonal extremes, community scrutiny etc), a sound economic foundation is arguably even more important to longevity. Indeed, the baseline profitability of our industry is a critical component in ensuring our readiness and resilience in the face of future challenges, and is fundamental to attracting and retaining the ‘best and brightest’ minds within our workforce and leadership structures. In addition to giving objectivity to the greatest challenges and opportunities for the red meat and livestock industry in economic terms, the four core pillars of MISP 2020 are The Plan, co-ordinated and compiled by Red Meat Advisory Council Ltd (RMAC), frames the overarching strategic priorities for all sectors of Australia’s cattle and beef, sheep and sheepmeat and goat and goat-meat supply chains. By design, MISP 2020 provides quantified and fully integrated direction to the strategic priorities of the beef and sheepmeat industries through the Beef Industry Strategic Plan (BISP) and Sheepmeat Industry Strategic Plan (SISP), respectively. Over the next five years under MISP 2020, the red meat and livestock industry will invest more than $1 billion of industry and industry-government monies into its future success. Where invested in research and development, that investment will be matched dollar-for-dollar by the Australian Government as part of its ongoing commitment to the success of Australian agriculture in a globally competitive market. With an annual turnover exceeding $20 billion, a processing sector ranking as the largest trade-exposed Figure 1. Industry engagement in the development of MISP 2020 In developing MISP2020, RMAC co-ordinated and hosted consultation activities across Australia. This included engaging more than 550 industry and community leaders, levy payers, co-investors and service providers, the collective feedback from whom formed the ‘skeleton’ structure of the strategy. Nine teams of technical experts (comprising more than 120 subject specialists) were convened to quantify and refine a portfolio of strategic priorities, and to develop investment imperatives and quantify their costs and benefits in delivering against this structure. These discussions formed the basis of inputs to comprehensive economic modelling.