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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 39 designed to collectively frame and give direction to the broad-base sustainability of our industry: • Consumer and Community Support (for the industry’s products and practices) • Market Growth and Diversification (for Australian red meat and livestock) • Supply Chain Efficiency and Integrity (throughout out industry) • Productivity and Profitability (in red meat and livestock enterprises) The five Discussion Papers (one per Pillar) is being used to provide ‘thought provokers’ for Cattle Council of Australia’s development of the Beef Industry Strategic Plan (BISP 2020) that will sit under MISP 2020. These papers are being posted progressively on Cattle Council’s website; feedback is sought. The BISP 2020 will be finalised for release in November. Underpinned by the ‘foundation pillar’, Leadership and Collaborative Culture, the potential value of the strategy to our industry speaks for itself: if we are successful in addressing the opportunities framed in MISP 2020, we could add almost $7 billion to our industry’s bottom- line by 2030; if we don’t effectively address the risks, the industry stands to lose in excess of $6 billion. Considerable work and resources have gone into the formation of MISP 2020. Because of this, BISP 2020 will be designed around the same headings and structure. The architecture of MISP 2020 (Figure 2) includes a complete breakdown of forecast changes in net industry income and investment returns (BCRs) across the five pillars, twelve priorities and twenty three imperatives that make up the plan. A copy of MISP 2020, as well as the economic modelling that underpins it, is available via the RMAC website (www.rmac.com.au). Figure 2. Architecture of MISP 2020