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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 42 The people I have met, the views I have heard and the facts I have learnt has reiterated to me that the Beef Industry is my passion and is where I want to expand my business. As a young Beef producer, I am extremely fortunate to be in this wonderful industry in this unprecedented time of wealth creation for beef producers. From an outside perspective how can one not be excited about the future of beef? Free-trade agreements have been signed or are being finalised with Asian countries, Live Export has reached another record year in 2014/15 and another record breaker with the amount of MSA graded cattle being slaughtered. It is through the initiative of the Rising Champion program, youth are able to be exposed to the work that goes on behind the scenes to ensure the producers are receiving the optimum price. Besides the chance to be exposed to these issues, the Rising Champion program puts together a enthusiastic group, who are all connected to the beef industry, and are able to bounce ideas off each other, hear what challenges and opportunities that each of them see in the industry. To me, this was the part I enjoyed the most, knowing that there was like minded people in the industry who are looking to progress. As part of the program, I was fortunate enough to attend the Five Nations Beef Alliance which was held in Texas, USA. Throughout this trip we toured around Texas for three days before having the FNBA conference on the final two days. During the three days of touring we covered all aspects of the American Beef chain, from commercial producers, seedstock producers, calf distribution centres to feedlots as well as seeing the end product in supermarkets. At one of the supermarkets it was said that Australian grass- fed Beef could not be put on the shelves quick enough. This definitely reiterated the fact the Australian Beefs reputation and product is second to none. As part of the trip I was fortunate to get to know Jed Sam Becker – NAB Agribusiness Rising Champion The position of Cattle Council Rising Champion of 2014/15 has been a truly unforgettable experience. Matz, CEO of CCA and his partner Lyndall Philbey, MLA Market Access Manager Andrew MaCallum and MLA Business Manager David Peitsch as well as past CCA President Andrew Ogilvie. It was extremely interesting hearing their roles in the industry and different aspects that each of them dealt with. From this personal and professional network that I have developed I have been challenged to be an active participant in this industry. ‘Democracy is delivered by those who turn up’ and this experience gave me the drive to be more actively involved in AgForce Queensland as a Youth Director. It has challenged me to become a better producer and constantly innovate on farm so we can ultimately deliver Australian and global consumers a better eating experience. Because at the end of the day it’s all about