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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 50 Beef Week 2015 This year the Cattle Council of Australia travelled to Rockhampton Queensland to attend Beef Week 2015. beef in Australia. The night provided networking and acknowledgement of not only the producers and industry leaders promoting PCAS but acknowledgement to the winner of the grass-fed awards. Guests were provided with a tasteful selection of different cuts of grassfed beef ranging from eye fillet, cheek to beef heart. Cattle Council and AgForce were extremely pleased with the turn out and success of the evening and look forward to the future of Pasturefed Cattle Assurance System (PCAS). The awards on the evening were: Recognition of Service to Grassfed Beef Promotion • Grassfed Beef Brand – Cape Grim Beef Tasmania • Grassfed Beef Producer – Seven Creek Grassfed Victoria • Grassfed Beef Butcher – The Free Range Butcher NSW • Grassfed Rising Star – Young Farmers QLD • Best Eating Experience – Grassfed Beef • Best Eating Experience – Beef Pure Future Generations Luncheon Cattle Council of Australia is passionate about engaging young people enthusiastic about the beef industry. Our youth are demonstrating high standards of knowledge and challenging our international partners with their initiative to succeed. Beef Week is one of the world’s largest beef cattle events bringing together all facets of the Australian Beef industry. From May 4th to 9th Cattle Council had the opportunity to meet producers and industry representatives that had travelled both nationally and internationally. More than 4,500 cattle from over 30 breeds, 500 trade fair businesses and countless seminars, tours and conferences were seen at this year’s Beef Week event. Five Nations Beef Alliance CEO's Meeting Representatives of the Five Nations Beef Alliance (FNBA) attended Beef Week 2015 to meet and discuss issues surrounding this year’s conference to be held in Mexico in October. The United States of America, Canada, Mexico, New Zealand, Paraguay and Australia attended the CEO's meeting on Monday 4th of May. Throughout the 7 days of Beef Week the FNBA representatives attended Cattle Council organised farm tours, social event dinners, MLA sensory testing and dinners to provide a taste of the Australian beef industry. The FNBA countries will meet again in October 2015 in Mexico. Australia will be represented with President, Howard Smith, CEO, Jed Matz along with the 2014 and 2015 NAB Agribusiness Cattle Council of Australia Rising Champion winners. AgForce and Cattle Council of Australia's ‘Greener Pasture’ Dinner The Cattle Council of Australia partnered with AgForce to provide a dinner and awards night to showcase Australia’s grass-fed beef industry on an international platform. The evening provided grass-fed producers and processors the chance to collaborate and discuss areas surrounding the grass-fed beef industry. Representative Alexei Rudolf from Foodservice Connections, LLC, a specialized Foodservice Marketing and Public Relations Consultancy based in the San Francisco Bay area provided an overview of the grassfed industry within America and the demand for a grassfed product within today's beef industry. Many representatives from the grass-fed beef supply chain through to Australian Ministers attended this event to celebrate the uniqueness and success of grass-fed