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Australian Cattle Council : Yearbook 2015
YEARBOOK2015 CATTLE COUNCIL OF AUSTRALIA 57 pregnancies down to 42 days, but also to accurately estimate gestational age. The scheme’s colour coded tag scheme is well recognised by industry and used by producers to add value to sold live stock. BULLCHECKTM (previously the Veterinary Bull Breeding Soundness Evaluation Scheme) uses specific pre-breeding assessments that provide breeders, vendors and buyers with assurance that bulls have a high probability of being fertile prior to breeding. Bull sellers recognize that using the scheme can protect both their reputation and their client’s profitability. In 2014, the AVA hosted the World Buiatrics Congress (WBC), the largest gathering of cattle vets in the world. According to ACV President, Enoch Bergman, while both schemes have been well regarded and appreciated by industry, recognition of the schemes themselves has been low. “Paramount to this has been intuitive rebranding of our schemes to gain better recognition and appreciation among our stakeholders,” he said. “We’re very excited about the new branding and believe it will improve producer recognition of our schemes and the ACV.” Dr Bergman said. Both PREgCHECKTM and BULLCHECKTM now fall under the overall branding umbrella of “Professional Reproductive Exam”. “Our members are passionate about improving their clients’ profitability as well as the health and welfare of their animals. We believe our accredited BULLCHECKTM and PREgCHECKTM schemes will assist us in delivering on that promise. Whether selling, buying, or retaining livestock, accurate and accountable results from reproductive exams conducted by accredited Cattle Vets can consistently deliver profitable outcomes to our clients,” Enoch said.