by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Australian Cattle Council : Yearbook 2009
CA TTLE COUNCIL OF AUSTRALIA YEARBOOK 2009 That’s why Beef CRC chose to partner (with specific endorsement and approval from organisations including Cattle Council and Meat and Livestock Australia) with prestigious research and industry organisations in the United States of America and Canada, to share the essential resources for this research, to speed up delivery of new technologies to the industries of all collaborating countries and to increase industry confidence in the value of the new technologies. The key principle agreed to by each one of the international genomics collaborators is that the research will primarily be targeted to benefit beef industry endusers in the collaborating countries. It’s for this reason that Beef CRC has also introduced the concept of “Beef Profit Partnerships” (BPPs), which aim to improve the profitability of beef enterprises by helping beef businesses effectively use new technology, facilitate practice change and demonstrate improvements in productivity and profitability. To best use new technologies, end-users need to understand the advantages provided by the technology in their own businesses, how complicated the technology is to use and whether it can be easily implemented in their current production system. They also need to understand the impact of the innovation on profitability and productivity of their own business. This is a fundamental performance indicator for each one of Beef CRC’s BPPs. To ensure the ongoing competitiveness and sustainability of the Australian beef industry, it is essential that industry continues to meet its ongoing and very strong commitment to high quality, industry-relevant R&D, in spite of its very expensive price tag. Dr Heather Burrow Chief Executive Officer Beef CRC Beef CRC is aiming to take the guesswork out of cattle production by discovering the gene markers which control traits of economic importance. This will allow producers to make management decisions early on, thus improving productivity and profitability. 55 1117_CCA Yearbook 2009.indd 55 5/5/09 8:01:07 PM