Home' National Farmers Federation : Annual Review 2008-2009 Contents 90 NATIONAL FARMERS' FEDERATION ANNUAL R EVIEW 2008-09
segment has emerged.
Cattle Council sees a niche marketing
opportunity for producers to capitalise on
higher valued products in consumer markets.
Currently there is no formal standard in
Australia for beef to be certified and sold as
'pasture fed', 'free range', 'grass fed' or something
similar. We believe that now is the right time,
hence Cattle Council is currently working to
develop a framework that would underpin the
conditions to any such standard.
Livestock Transport Codes of
A Federal Government initiative will see
Standards and Guidelines for the land transport
of animals replace the old Model Code of
Practice for Transport with the standards being
legislated in each state and territory. Cattle
Council will continue to push for harmonised
legislation to avoid conflict between state/
territory legislation; this is deemed critical if the
policy is to function effectively.
As an example, following an exhaustive process
Cattle Council successfully argued that the
maximum time for livestock off water remain
at 48 hours. Our position was logical, pragmatic
and, most importantly, backed by science.
The standards currently reside with the Animal
Welfare Product Integrity Taskforce.
An important animal welfare activity this year is
the development of the Cattle Standard. Cattle
Council will consult closely with producers and
the wider supply chain to achieve practical
and fair legislation around the handling and
production of cattle.
Climate Change policy
Cattle Council believes it is imperative that
the Australian beef industry is committed to
ensuring an all-of-agriculture approach to
tackling the issues relating to climate change.
Furthermore, we believe that the beef industry
is not a part of the problem, it is a part of the
We are taking a lead role by engaging with
key opinion leaders to help ensure agriculture,
and specifically the Australian beef industry,
can continue to operate profitably once the
government implements its planned Carbon
Pollution Reduction Scheme (CPRS).
In February 2009, Cattle Council invited a
number of key scientists, researchers, policy
staff and other stakeholders from across
Australia to consider the ramifications of a
CPRS. The meeting facilitated the identification
of those key issues that Cattle Council should
focus on when developing climate change
policy. These included further research and
development for the measurement, verification
and mitigation of methane emissions,
international competitiveness, point of
obligation and the development
of complementary measures.
Directing the future of our industry
Red Meat Industry Strategic Plan
Under the auspices of the Red Meat Advisory
Council (RMAC), the third red meat industry
strategic plan (MISP3) will be developed that
will reflect this industry's importance to the
Australian economy and to the supply of vital
Cattle Council of Australia
CATTLE COUNCIL OF AUSTRALIA
food to the world's growing population. Cattle
Council will contribute to the direction our
industry must take to stay ahead of the global
challenges. The completion of the three-
stage consultative process, due to be finalised
in June 2009, will consider environmental
responsibility, animal care, production
technology, the nurturing of its people and its
ongoing battle for market share, both here and
around the globe.
Investment in securing and maintaining
sustainable, robust markets for our product is
paramount to the industry's future profitability.
Beef cattle producers will be crippled in the
absence of strong export markets; these export
markets must know and trust Australian beef.
An industry committee is reviewing how
cattle transaction levies are allocated and
distributed to marketing activities through the
industry's service and solutions company, Meat
and Livestock Australia (MLA). Any proposed
changes to the $5.00 per head transaction levy
will be voted upon by MLA members at their
Annual General Meeting in November 2009.
Cattle Council will consult widely with its
state members and producer networks to
ensure that any recommendation we propose
is sound and will add value to the future
profitability of our industry.
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