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Australian Cattle Council : Yearbook 2010
11 YEARBOOK 2010 CATTLE COUNCIL OF AUSTRALIA Greg Brown President Cattle Council of Australia against countries with higher levels of Government support; the family nature and geographic spread of most beef production businesses as well as the enormous environmental responsibility that goes with managing 48 per cent of Australia's landmass are all issues that the Government must take into account. Finally, I wish to conclude on the issue of farmer representation and membership. Most farming groups around Australia have struggled in recent years to not only attract new members, but even to retain existing members. These difficult times with farmer organisations have been facilitated by increasing farm amalgamations, the advent of online information and communication combined with the universal challenge that we all face -- being time poor. We recognise these challenges and as a result work double-time to deliver a tangible benefit to our members. There is no doubt that the 12 months ahead will again present a long list of challenges and opportunities. Rest assured that we will again be focused on playing our part in advancing the future prospects of Australia's world-class beef production industry. Cattle Council President Greg Brown and Executive Director David Inall in a Homeplus store in Seoul with one of Meat and Livestock Australia's promotional team cooking and selling Australian beef.