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Australian Cattle Council : Yearbook 2010
25 YEARBOOK 2010 CATTLE COUNCIL OF AUSTRALIA implementing high-level policy. The 2009 RAT throughout NSW was very successful. Tour host and Cattle Councillor, Sam Gunn, offered a comprehensive overview of the issues facing producers in light of new and emerging national Government policies and engaged participants in robust discussion on key challenges facing the sector. Plans for the 2010 RAT throughout regional Queensland are currently underway. As well as maintaining current communication activities and kicking off new initiatives, Cattle Council will continue to keep a keen eye on the future possibilities to strengthen our voice at the national level on those issues that count. of the industry. This type of initiative provides benefits to beef producers, SFOs, Cattle Council and the broader community. In 2009, Cattle Council gained traction with the media and Government on a variety of pertinent issues to achieve a loud and clear voice at the national level. As a result, policy outcomes were achieved that have ensured the sustained profitability of Australian beef producers. For example, efforts were made to increase the profile of the beef industry and the importance of it being treated fairly in any potential Emissions Trading Scheme (ETS). Highlighting the contributions of beef producers to managing Australia's natural resources whilst demonstrating the on-farm impact of a Carbon Pollution Reduction Scheme (CPRS) contributed to the combined efforts of Peak Councils, SFOs and the National Farmers' Federation in excluding the direct emissions from agriculture in a CPRS. Cattle Council responded to rural and metropolitan media inquiries on heightened issues, such as those surrounding Free Trade Agreements, climate change policy, BSE policy and biosecurity. Cattle Council provided background information to journalists on influential issues impacting industry and will continue efforts in this area in 2010. We will continue to write articles for industry annual publications, member updates and newspapers, such as the Queensland Country Life. Over the past 12 months Cattle Council has participated in several producer forums, partnering with industry bodies to communicate programs and policies impacting producers. These events have provided Cattle Council with further opportunities for producer engagement. For example, partnering with Animal Health Australia at Meat and Livestock Australia's Southern Meat Profit Day to communicate and gain feedback on extensions to Bovine Johne's Disease funding and partnering with the NSW Farmers' Association to conduct producer-focused seminars at the Dubbo Beef Spectacular. Cattle Council has presented on various topics to industry groups such as Nuffield Scholars, SFO members and SA Young Gunns. Cattle Council coordinates a weeklong Rural Awareness Tour (RAT) every year to provide Federal Government Officials with a practical understanding of beef industry production systems and supply chains. As a result they become more aware of the 'on-the-ground' issues when Heidi Dennis Media and Communications Officer Cattle Council of Australia