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Australian Cattle Council : Yearbook 2010
40 YEARBOOK 2010 CATTLE COUNCIL OF AUSTRALIA While Cattle Council maintains sovereignty over policy issues affecting the beef cattle sector alone, it does utilise the RMAC forum for discussing cross-sectoral matters with other Peak Industry Council members and government authorities. RMAC'S FUNCTIONS RMAC was set up in 1998 by the then federal Minister for Primary Industries and Energy, the Hon John Anderson, with four key functions in mind: • provide advice to the federal Minister, the Minister's colleagues and the department on cross-sectoral and whole-of-industry matters; • act as custodian of the Meat Industry Strategic Plan that is used as a guide for industry programs; • ensure responsible management of a parcel of industry investments, known collectively as 'The Fund', in a manner consistent with an established industry/ Government agreement; and • allow a forum for its members to discuss multi-level sectoral policy issues. For the last 12 years it has performed its functions admirably. However, during the process of designing industry's strategic plan for the coming five years, an interesting observation from government participants -- that industry's messages were being diluted through a confusing array of representative bodies -- caused industry to re-examine RMAC's effectiveness in delivering against its function of providing industry's voice to Government. As a result, RMAC's members have agreed to boost the company's presence by appointing an Independent Chairman from 1 July 2010 (as against continuing with its practice of rotating the chairmanship among Directors on a 12-monthly basis) and increasing the secretariat resources from its current level of 0.3 full-time equivalent. These changes will occur without the need for funding beyond RMAC's existing allocation. MEAT INDUSTRY STRATEGIC PLAN 3 As mentioned, RMAC conducted a major exercise in 2009 with the development of industry's third Meat Industry Strategic Plan (MISP3). The resulting document, which will come into effect on 1 July 2010 and have currency until 30 June 2014, is very comprehensive and comprises seven Strategic Themes: Environment and Ethics; Market Access; Our Industry; Our People; Innovation; Marketing and Promotion; and Economics and Infrastructure. Full and Summary versions of MISP3 can be found on RMAC's website (www.rmac.com.au). Industry's work doesn't end there of course: the development of Goals, Actions and Key Performance Indicators rests with the Peak Industry Councils, Meat and Livestock Australia (MLA), LiveCorp and Australian Meat Processor Corporation. Cattle Council of Australia will continue carrying out its role as an overseer of MLA's strategic direction and programs. By being one of the most active participants in the development of MISP3, Cattle Council has adopted a clear understanding of industry's priorities and, on the sector's behalf, can ensure MLA's future efforts remain consistent with industry's priorities as outlined in MISP3. Red Meat Advisory Council WHERE DOES IT FIT? Cattle Council of Australia is one of five industry members of Red Meat Advisory Council Ltd (RMAC). RMAC is the peak policy body for Australia's $15.7 billion red-meat and livestock industry and forms an important link between the entire industry and the Federal Government. Cattle Council of Australia will continue carrying out its role as an overseer of MLA's strategic direction and programs. Red Meat Advisory Council Ltd is the peak advisory body for the red-meat and livestock industry and has as its members Australian Meat Industry Council, Cattle Council of Australia, Sheepmeat Council of Australia, Australian Lot Feeders' Association and Australian Livestock Exporters' Council. The Goat Industry Council has observer status. The industry has a combined value of $15.7 billion