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Australian Cattle Council : Yearbook 2010
71 YEARBOOK 2010 CATTLE COUNCIL OF AUSTRALIA Hand in Hand with Australian Beef Producers Mc Donald's Australia takes great pride in its unwavering commitment to guaranteed supply, quality, consistency, cost competitiveness and customer service; and it is the support and loyalty of our Australian suppliers that helps us achieve these goals. For over 30 years, McDonald's Australia has been working with the Australian beef industry to source 100 per cent Australian beef for use in its products. It's a relationship that has seen many changes over the years, from the launch of our first restaurant in Yagoona to the current 800 across the country; and it remains a relationship that is as strong as ever. Most recently we have experienced one of our greatest successes. In August 2009, we launched the Angus Beef menu, including two premium burgers - Grand AngusTM and Mighty AngusTM -- as McDonald's new 'top shelf' burger offering; adding to our existing long list of quality beef menu items. The new premium Angus Beef menu, which features Angus Beef independently verified by Certified Australian Angus Beef Pty Ltd (CAAB) has been touted as one of the greatest McDonald's menu launches in the past decade. And we could not have done it without the continued support of our existing beef suppliers, combined with the support of our new partners from the Australian Angus industry. We would like to take this opportunity to thank the Australian Beef Growers for their continued support of our existing menu items and the new Angus burgers, and for helping millions of Australians discover the unique qualities of Angus Beef. McDonald's future in Australia is all about trust and respecting the relationships we share with our customers and suppliers. Thank you for the support you have shown over the last 30 years and we look forward to working with the Australian beef industry well into the future. The McDonald's Australia System www.mcdonalds.com.au McDonald's® says well done and thanks to the Australian beef industry ADVERTORIAL FEATURE