Home' National Farmers Federation : Annual Review 2009-2010 Contents 8 NatioNal Farmers’ FederatioN aNNual review 2009-10
The new Strategic Plan reaffirms the NFF’s core
functions of lobbying and advocacy on behalf
of Australian farmers at the peak national
political and community level. The Vision and
Mission reflect this focus.
“A strong, progressive and sustainable farming
sector in Australia.”
Progressive – encompassing modern,
innovative and adaptive to change.
Sustainable – including economically,
environmentally and socially.
Farming sector – embracing farming
businesses, agribusiness and rural
“ To influence the Australian Government,
Parliament and the broader community
through national and international
representation and advocacy, to achieve a
strong, progressive and sustainable farming
sector in Australia.”
“ To provide collective strength and leadership.”
The NFF Strategic Plan 2006-09 set an
agenda-leading advocacy, lobbying and policy
development program that focused Australia’s
peak farm body on four overarching priorities:
Competitiveness and cost issues (including
infrastructure, trade, industrial relations and
Market issues (including market access).
Sustainability (including economic and
environmental issues such as national water
reform, Environmental Stewardship and
Community perception (campaign covering
proactive media, political, third party and
member engagement, new strategic
messaging around ‘modern farming’ based
on in-depth market research analysis).
Throughout 2007-08 the NFF undertook a
sweeping 18-month examination of farm
representation in Australia and its value
proposition to farmers, culminating with the
the NFF strategic Plan 2010-13
over 2009-10 the National Farmers’ Federation (NFF) undertook a major review of its
core business to critically examine and adapt to new and emerging priorities and to
ensure the continued relevance of its strategic focus.
unanimous endorsement by members of a
new NFF membership model in December
The new structure came into effect on 1 July
This NFF Strategic Plan 2010-13 sets about
meeting the needs of Australia’s growing
and vibrant farm sector, which employs over
300,000 Australians directly on farms (some 1.6
million jobs across the supply chain), underpins
12% of Gross Domestic Product, generates $32
billion per year in exports and 93% of Australia’s
daily food supply.
Ensuring our farmers can get on with the job of
meeting mounting demand is essential as they
are increasingly called upon for food and fibre
production – both in Australia and globally.
The strategic drivers and headline issues
forming the basis for the Strategic Plan 2010-13
Global demand for food and fibre increasing,
with the United Nations stating that global
food production will have to increase 70%
by 2050 to meet population projections.
Changing industry structure and
demographics, including increased foreign
investment, heightened farm consolidation
and the rise of peri-urban agriculture.
Emerging new markets for food and fibre,
as well as in the areas of carbon and water
Ever-changing consumer demand and
expectations, expanding to niche products
and through-chain traceability and quality
Innovation in the face of productivity
Need to access new technologies.
Red tape and regulatory issues on the rise.
Natural resource management pressures,
including investigation of opening northern
Australia to agricultural development.
Mining, environmental and farming
interaction becoming more prevalent.
Climate variability and change.
New biosecurity threats emerging in relation
to weeds and pests.
Succession planning remaining an
unresolved and deeply divisive issue for
many farming families and, more broadly,
Drought and drought policy reform.
The goals outlined below are designed to
tackle and address the opportunities and
obstacles to farmers being able to fill the order.
1. increase the productivity and
competitiveness of the farm sector
1.1 Drive a competitive economic framework
for farmers (through issues such as
taxation, investment and competition
1.2 Minimise costly red tape and regulation.
1.3 Integrate infrastructure to efficiently
link regional Australia to domestic and
international markets – not only transport,
but via high-quality and equitable
the NFF’s new strategic Plan launched in may 2010.
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