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Australian Cattle Council : Yearbook 2011
30 YEARBOOK 2011 CATTLE COUNCIL OF AUSTRALIA Young people involved in the beef industry between the ages of 21 and 35 years could apply to their State Farming Organisation via a comprehensive online questionnaire to be considered for the Initiative. State panels comprising of Farming Organisation livestock representatives and NAB Agribusiness branch managers interviewed a short list of candidates to each arise at a state finalist. Selection was based on demonstrated level of industry awareness, comprehension of beef industry issues, leadership capacity and suitability to represent Australian beef producers to the international beef community. Seven finalists were matched with a mentor in their area of interest to develop an industry project that would target one of the challenges or harness an opportunity in the Australian beef industry. Finalists then travelled to Tasmania to present to Cattle Council their industry projects, which were debated among the full Council and then scored against leadership criteria. Projects ranged from iphone Apps that would identify the origins of beef on supermarket shelves to frameworks to improve livestock transport and strategies for staff retention. In Tasmania participants experienced Cattle Council’s two- day national beef policy debating forum which gave them insights into the procedures and avenues in which their voice is carried through to the national level. They were also given the opportunity to attend Meat and Livestock’s Annual General Meeting and producer forums, and took Rising Champions Initiative In 2010 Cattle Council with the support of its State Farming Organisations and partners NAB Agribusiness and Rural Press Limited, launched its first youth initiative aimed at building the capacity of young beef producers to contribute to industry decisions affecting their future. advantage of creating industry networks comprising of young beef producers with similar ambitions, industry leaders, Government officials and commercial operators. The inaugural Beef Industry Gala dinner attracted a cross- section of the industry in celebration of youth in the beef industry and to hear the announcement of the NAB Agribusiness Beef Industry Rising Champion who would represent Australia at the Five Nations Beef Forum in Denver, Colorado, USA. Alison McIntosh was awarded the national title and has since become Chair of the Rising Champion Network, the face of the 2011 Initiative and a vibrant spokesperson for youth in the beef industry. This year’s Initiative will offer new activities (in addition to 2010 activities) to include tailored public speaking and leadership workshops, climate change property tours and the meeting of the Rising Champions Network (comprising of last year and this year finalists). Young people involved in the beef industry between the ages of 21 and 35 years are encouraged to apply for this Initiative! Apply online at cattlecouncil.com.au/ risingchampions. The 2011 Initiative is supported by 2010 partners and funding from the Australian Government Department of Agriculture, Fisheries and Forestry Australia’s Farming Future. 2010 state finalists with Cattle Councillor mentors.