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Australian Cattle Council : Yearbook 2008
page 22 C aTTL e COUNCIL OF a USTR a LI a Y ea RBOOK 2008 animal Welfare These are just some of the key headings from the people for ethical treatment of animals (peTa) 2007 annual Review, a review which celebrates the fact that they are teaching “compassion” to the next generation, stating that “it is one of peTa’s most important priorities”. They have a website designed to push their point of view to children, teens and young adults and claims to have more than 80,000 members in its Youth Outreach Department known as peta2. They even sell merchandise like the t-shirt pictured, which is modeled by paul McCartney on their website. But that’s in america you might say? In australia, beef cattle producers have the reputation they care for their animals and the quality of product that we produce is testament to that fact. This view was supported in a recent survey of the australian community, which found that the general public did not consider animal welfare as problem, especially for beef producers. The australian community supports its farmers and believes that we are doing a great job. The problem is australia exports over 65% of its beef production. america is the third largest market for australian beef, and if organisations like this are actively educating the youth not to eat beef, it could affect demand in the long term. So what can australian beef producers do about this development from the other side of the world? We can provide assurance. as community concerns in our major markets become more focused on animal welfare, the australian beef industry will need to be able to provide those markets with assurance that our animal welfare standards, from the paddock to the abattoir, are the best in the world. On 14 October 2005, the then federal Minister for agriculture, Fisheries and Forestry Mr peter Mcgauran Mp, launched a national animal welfare strategy which aims to deliver clear and consistent national standards for the care of animals in australia. Since that announcement, government, industry and animal welfare groups have been working together to develop this first national standard under the strategy – The National Standards and guidelines for the Welfare of animals – Land Transport. The national standards are based on the best available science and will be implemented in each state and will be enforceable by law. as further standards come to fruition australia will be well placed to assure its trading partners that we have worlds best welfare standards that are enforced by government legislation, building on australia’s reputation of producing a product which consumers can eat in the knowledge that it is safe, clean and virtuous. “animals are Not Ours To eat; animals are Not Ours To Wear; animals are Not Ours To experiment On; animals are Not Ours To Use For entertainment; animals are Not Ours To abuse in any Way” Jed Matz, Policy Director, Cattle Council of Australia The Australian community supports its farmers and believes that we are doing a great job.