by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Australian Cattle Council : Yearbook 2008
page 49 C aTTL e COUNCIL OF a USTR a LI a Y ea RBOOK 2008 Our success in delivering products to meet consumer requirements has continued to build, despite environmental and trading challenges. Beef sales in Australia and around the globe increased 5% to $11.5 billion and the value of our livestock export trade has grown 10% over the last 12 months to contribute $769 million to the total value of the industry. MLa’s role is to ensure the industry has the tools and information required to meet these challenges, maintain its enviable reputation and continue to push the frontiers of the marketplace. The vision and foresight of the australian beef industry to consistently and collaboratively overcome relentless challenges has led to our strong position as a reputable supplier. Demand for australian beef looks set to grow, with expanding world economies and populations, and also rising demand for beef in asia. On the supply side, our competitors’ limited land and feed availability should see restrained growth in global meat supplies, giving australia a natural long-term advantage. 2007 was a very tough year for the australian beef industry, from graziers through to lot feeders, processors, exporters and retailers, but 2008 has the prospect of some recovery due to the easing of the drought in some areas and a fall in grain prices to world parity. Community expectations are shaping the challenges we face today. good corporate citizenship, land stewardship and the responsible treatment of animals are high on both community and government agendas. We must respond to these signals as a unified industry by implementing best practice standards on farm, and actively communicating our achievements to build the community’s trust in our systems, our practices and our products. applying best practice standards in all areas of our business strengthens our reputation, positions us as a market leader in the ethical production of food and paves the way for a solid and successful industry for the next generation of producers. The environment in which we operate is challenging and it is changing. Our industry’s history of turning seemingly insurmountable challenges into opportunities has paved the way to our enviable reputation in 106 markets across the globe. Our continued efforts to do everything at our disposal to not just meet but exceed customer requirements and community expectations will see us forge new frontiers in the complex economic, social and environmental trading arena that is the global red meat and livestock industry. Don Heatley, Chairman, Meat and Livestock Australia The road ahead for the australian beef industry The diversity of australia’s beef industry means we can cater to almost every market segment around the world, from wet markets in Indonesia to seven-star restaurants in Dubai. The vision and foresight of the Australian beef industry to consistently and collaboratively overcome relentless challenges has led to our strong position as a reputable supplier.