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Australian Cattle Council : Yearbook 2008
page 67 C aTTL e COUNCIL OF a USTR a LI a Y ea RBOOK 2008 MSa pRODUCeR FORUM a selection of TFga Meat Councillors attended the MSa producer ambassador program at Smithton in November 2007. The program outlined the MSa tenderness guaranteed grading program which labels beef with a grade based on eating quality. This also included the various requirements for all sectors of the beef production chain, from paddock to plate. NLIS pRODUCeR FIeLD DaYS With the assistance of the State NLIS advisory Committee the TFga organised NLIS producer field days for 2008 through the state in March and april. The field days were an opportunity for producers to see first hand some of the new technology available for cattle, including using scanners, management of information and the NLIS database. ReD MeaT INDUSTRY STRaTegIC pLaN a key project for 2008 will be to undertake a strategic plan for the Tasmanian red meat industry. The strategic plan will address high priority issues which will enable the industry to focus on identifying and acquiring the resources necessary to support particular opportunities. These opportunities may include: • increased on-farm production by increasing feedbase production • increased production scale through the use of centre pivot irrigation • development of niche markets • better capitalisation of Tasmania’s image The Tasmanian red meat industry plan needs to continue to meet our consumers need for a safe high quantity product. Tasmania has a wonderful opportunity to meet the emerging ‘Natural’ market segment with our grass fed production system. This production coupled with our ability to differentiate due to our geographical isolation needs to be exploited at every opportunity. Our industry's image is viewed as one of the most sustainable, safest, and cleanest in the world backed by strong welfare standards and practices. We have a wonderful story to tell our consumers and it is something they increasingly want to hear. Tasmania has a wonderful opportunity to meet the emerging ‘Natural’ market segment with our grass fed production system.